Do you remember which team won the Super Bowl last year? Do you remember which was your favorite ad?
For many viewers, the second question is easier to answer. So once again, YouTube and Facebook are taking advantage of that by extending the life of Super Bowl ads online, with contests in which people can vote for their favorites and watch this year’s version of Betty White and the Snickers bar over and over and over.
This year, though, there are some new wrinkles. YouTube will run its Ad Blitz contest for the fourth year, but for the first time, it will have a mobile Ad Blitz site. People can vote on ads immediately after the game, and the winning ad will appear on YouTube’s home page a week later.
Last year, 9 percent of Ad Blitz views were on cellphones, which is why the company has made the site mobile.
“The hypothesis there is you’re at a party, at a bar, and say: ‘Hey, what was that Doritos commercial? Let’s go take a look. Who’s got an iPhone?’ ” said Jim Lecinski, managing director for United States sales at Google.